His entrepreneurial journey began at the age of 12 when he started his first business as an exotic bird breeder in New York. Dubbed the "Birdman of Bohemia" by local news channels, he sold his collection and business to two local zoos. This early venture planted the seeds of entrepreneurship, although he didn't fully realize it until later in life.
Will's professional path led him to a successful career in the advertising and technology industries. During his decade-long tenure at AOL, he managed their adtech division and became the youngest VP in the company's history. Seeking new challenges, he transitioned to the startup world, consulting on development, sales, and change management for various startups.
Will then joined the founding team of NYIAX, a soon-to-IPO startup, as Chief Revenue Officer. Following this, he became part of the C-suite at ContentPlace.co, where he played a pivotal role in building UntoldStories.app. This platform serves as a marketplace for content creators to showcase, finance, and sell their projects at any development stage to distributors, production studios, and brands.
Concurrently, amid the development of UntoldStories, Will and his leadership team initiated a second venture, HousMthr. HousMthr is an innovative app designed to help guests manage shared vacation accommodations and on-trip needs, providing a seamless and organized travel experience.
